above: Director Martin Scorsese directs the hunky French actor Gaspard Ulliel in a new 1 minute ad / short film to launch Bleu de Chanel, a new men's fragrance.
Bleu de Chanel was concocted by the label's long-time perfumer Jacques Poige and the new fragrance is a cocktail of pink peppers, citrus, sandalwood, ginger, and labdanum aroma.
The star of the film, the gorgeous Gaspard Ulliel: Designing the bottle: The Four "Making Of" Videos
It was announced a few days ago that the classic Nina Ricci perfume bottle for the L'Air du Temps fragrance spray has been redesigned by omnipresent designer Philippe Starck as a special limited edition.
This is not the first time the L'Air du Temps flacon has been redesigned. The original bottle design introduced in 1948, was made to emulate a sunburst and had a frosted glass insert in the top. Only 3 years later Robert Ricci had Rene Lalique of Lalique crystal design a bottle that has since become a classic. Numerous iterations of dove-topped bottles have appeared since then, culminating in the newest modern version by Philippe Starck.
Below are all the bottles produced for the fragrance, in chronological order.
The first L'air du Temps bottle, 1948: In 1951 Lalique crystal created the now iconic bottle with the two frosted doves atop the swirled clear crystal flacon.
1951, Lalique bottle with 2 doves: From 1951 to present, Lalique Crystal made numerous limited and special editions of the classic bottle which included variations on the number of doves, the color of the doves and the color of the bottle. The one anomaly? In 1996, Lalique made a winged version of the bottle that did not have the doves.
1955, single dove: 1991-1993, colored doves: 1996, winged bottle: 1998, globe bottle: 2004, gold bottle: 2005, amber bottle and doves: 2006, pearlized bottle: 2007, prestige bottles: 60th Anniversary bottle: And most recently designer Philippe Starck has taken the symbolic two doves and abstracted them for the newest limited edition of the perfume and topped one of the wings with a silver cap.
The newest bottle called L'Air du Temps by Starck will be available as a 45ml spray launching in October 2010. This limited edition is reported to cost 69 EUR ($89). Click the below image to enlarge:
About the perfume (from the Nina Ricci site): L’air du temps - Nina Ricci Perfume
The icon fragrance from the Nina Ricci house was born in a creative and joyful spirit in 1948. The perfect harmony of an enchanting elixir, the symbol of femininity and eternal youth. the emblematic values of L'Air du Temps remain universal: Peace, Purity, Freedom and Love. L'Air du Temps is also the air that we breathe, the mood of the moment, the reflection of each era. L'Air du Temps… An unequalled moment of emotion.
Fragrance : Spicy Floral This fresh and timeless fragrance is a unique combination of contrasts. The legendary accord of spicy carnation and gardenia is subtly tinged with rose and jasmine from Grasse and caressed with sandalwood and iris for even more sensuality. A fragrance of emotion, L’Air du Temps exudes a mysterious power of seduction. Its fragrance blends into the personality of each woman to bring out her sensual charm and refinement.
above: Diesel's limited edition Iron Man fragrance
With Iron Man 2 opening May 7th, the glut of marketing tie-ins and giveaways (purported to cost 100$ including media buys) has already begun to hit the market. In addition to the expected special edition video games, comic books, and action figures, there are fragrances, cookies, motor oil, a special edition Audi r8 and even a limited edition 18ct gold LG mobile phone. Not to mention the numerous microsites created by the retailers. And I've got a look at those and more for you.
Diesel's Limited edition Only The Brave Iron Man fragrance.
The fragrance is touted as a fusion of plant and animal kingdoms. It blends leather, styrax and labdanum. Lemon and violet express urban modernity, underscored by the strength and singularity of cedar and amber. This limited edition comes in a single 75ml format. A vigorous tribute to IRONMAN’s visual universe. See more at Diesel's Fragrance factory
•LG has an 18ct gold limited edition (only 20) phone. Consumers have the chance to win one of the LG Iron Man 2 phones, worth about $2,000 by visiting their microsite here.
•Burger King is offering the following Iron Man Toys along with more you can see here.
•7-11 is offering Iron Man Big Gulp Cups, Iron Man Straws, a special Iron Man Invincible Orange Slurpee and even Iron Man Cookies:
•Land O'Frostlunch meats is also offering promotional items plus an online game and downloadable coloring book sheets:
•Sony Music is offering a special AC/DC Collector's edition CD/DVD that comes with extra footage, a hardcover book, a poster and stickers: AC/DC "shoot To Thrill with Iron Man footage:
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fragrance spray has been redesigned by omnipresent designer 
