![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKFBQvb2hi0MfxGvN9Q_CiyKMvsQWQPpjPULwkJfN_tsXHHAu8R_1irLr50mZBC1svtQhFqCfPhRUNVJ4b4ZdhNiFBQEMjKb589AFarwlBrmv8vwctYVNTRxQX6IBMpzk2ioNB7ZDzM7Fk/s400/Picture+26.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkx76XSwZqoEaHcUOXH1pV8ETezpMvQBXS6gP6_RVoMLD9FQ7vzvHyfL4jEclLX0XqwBK496LItwphdZK95AuIiJrMvnLwJJbgZ86K6PnDAXa9VKyvEao7ywDUkXAc8e_QBo_TsRravFLj/s400/Picture+23.png)
UPDATE 6.25.2010: The Toyota iQ Font takes home the prestigious Cannes Lion Grand Prix in Design with this clever concept and execution!
Belgian ad agency, Happiness Brussels, wanted to come up with a unique promotion for the new compact Toyota for Europe, the iQ.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-OEoavqNcKttc80Ytl8z4fS4m_MC6mo7xo1Nis57nU-hrjejz4V6_4Hcq-3JtD5UHurgDamvipJ4cHTSTeRYrZDnZJbDE9Hbl7Rjmo8OfiWr-JXkFXIF7kyTpHXMLIMGdYWfrA5mjMhW8/s400/Picture+31.png)
above: the Toyota iQ
They came up with the clever idea to have a car-created font.
The agency hired two typographers, Pierre & Damien from Please Let Me Design and a pro race pilot (Stef van Campenhoudt) to pull this undertaking off. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( openframeworks.cc )
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDz06sAGppP9AFJqTiMt52A-0r0mrta5Vq9-4TXlAVhMq5_PpFqvvmufzm07AxytFbxLt4To7gluhiyR4ltc7XK-2v8lIE7r5ULMI2bQt5QtBtcDm25FJA3Z4A6ROhkMUZllEOHHZPkw6D/s400/3704627248_0c47bf724e.jpg)
above: Stef, Damien and Pierre
They created a program to track the motion of the car's skid; the designers told the driver exactly what sort of skids they would need to create strokes from which they could build an entire font.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7vT92iyyFz93f-r9ECSSoSRAjMFBWHGIT0_u1N23fwNAIy5QjQvNlyPJ1qTRZbs7yYiJrtbSlgwBe3hxeVHNZOJsiqhlFg_MBz-4ANEnQoVYT00P9CCfjI1wdOXnRYP71NMFA8EMwgle0/s400/3704625478_b323aeabda_b.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizxln4sdcd-nzwh8RwXOwOopaHxCSlr6SwW4DuBYBfG1w0ZmBvDIApnXuI_unBBuTt0P_CtB8Hhzr7mGwtDEsgGeeOYwlVSwRHKdgwqUa5puuG8E99iqQ8x5OaSL_DFuRoSMFFi1y97o18/s400/3703815887_eb15cfae50_b.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMY8qLezgp7R7q2srRFLbabcEMVAbJY_FUwqTtboEiZODUm2tWdZxUEx5AgQTJSKS3zdgTzeQ9ycR1o4ilT-WhLGFY_p_aevaevFKKWm44wvOwZ1U4vSaCCojMrc5-ZBUNqmD2IIb-2fHN/s400/3703821375_b4df2c6c75_b.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhn1PTtls8-5upwtksKr6CpGFQITXgTje9qyF3Y_Gwwcbr3k7RasAGWWS_fTRcJv90EfuUCscio9SCLr5OA4jNScN-sk35mDIMGIQmNP831q4Uon80jOQeYJ7Ms6kRIwbD0gXJ0-L0mxyH4/s400/3703822099_88c2c99b61_b.jpg)
The result:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiti1QUGQjKwYZh-SCuLEe2y6U4bIka-WBpIProMlL1cMzpTn6l874uVdG-R95Z-KL_L6GQRpm8jE46I4haILhUknOtSac42fd5hP0gLvxWtP284khK8k-Es2iDYH4T4ykXDHS8GCal5lUK/s400/Picture+24.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeLL4Pr47UlzoikY38v-Q40G1fhdzt7yioNvwFVk7IZHzz8u65KYcsM0CXNJTkcDTGI04nfm1NYg3ENdA7aT7s-xavNxzPbaL1opUtKZe8_LY5u-72t7AJ30gYIBlYNuOSvaL2hoEaFxw/s400/Picture+1.png)
Download the font here
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqfWtRIaimHsbrVGHvUB4vXcJDg7Qzg_AEiP0IBG44PAupzpDBwgM5NfJP2wV7PeEcE0UOJoSzgd73c5SLr8uqUvew44UNprMLOzDWo3yksPaCsqpAmOyuSG2A0knV5NNVdufsJtX0ISW3/s400/Picture+22.png)
See more shots from The Making Of The Toyota IQ Font set on flickr here.
Special thanks to Pleaseletmedesign and Happiness Brussels for the images and video.